Yogatree

Word Mark for a Bay Area Yoga Studio The 'g' in this logo is doing a salamb-sisrsasana or the famous upside-down yoga pose. The secondary type is not perfectly aligned but shifts on the base line to suggest fluidity. The playfulness of the design is carried through to the back of the letterhead where the upside down letters forms a pattern. It was printed on stock from Paper Source, which partners with mills that adhere to strict environmental and socioeconomic standards.