Hi, I'm Parul, a designer and creative director based out of the San Francisco Bay Area. My career spans agencies, startups and iconic global brands across B2C and B2B spaces. In my current role, I lead organic social creative and events creative at Sephora, guiding a team of talented designers and art directors. I've conceptualized campaigns, managed photo and video shoots, led rebrands, built websites, designed identities, art-directed videos, illustration systems and a custom typeface, while partnering with global teams to build and scale design systems. My portfolio focuses on the brands that I've had the greatest impact on in the last 15 years, thanks for looking!