Unit Typeface

An integral part of the challenge of launching the Facebook Gaming brand was to balance aligning the overall look and feel of Facebook master brand against the unique design language of the gaming world. In the absence of owned game properties, we were frequently challenged to find visuals that we could "own" authentically. Cue the custom display typeface that could bring the energy on demand! The typeface was custom designed by Facebook Gaming's agency Collins - I led in-house art direction.

Unit Line and Super - the complete set

Unit in action

Full Character Set

Operating Principles

Extensive studies were done for each character and how they impacted the typeface principles and how they paired with the entire set. Some studies below.

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