Portal is a video calling device from Meta (formerly Facebook) with a smart camera and smart sound that allows you to make calls hands-free while carrying on with your day-to-day. With Portal, video calls feel more natural and less hampered by the limitations of the vertical phone window so you can feel more connected to those you are calling. With these lively 6-10 second spots, our 2021 evergreen campaign directly challenged the inferiority of phone-based video calls by showing what the phone is missing. These ads ran on Facebook and per social media best practices, hooked consumers in with dynamic movement, a quickly-understood message up front, supported by clear branding and post messaging.
