Facebook Gaming Launch

I had the tremendous opportunity to be the lead Art Director for the Facebook Business Team in launching the Facebook Gaming brand. I worked with our agency Collins, in creating the deceptively simple, yet flexible system that allows for a rich visual language as we speak to gamers, game developers and game creators/streamers. We created everything from identity to color palette, to patterns, icons, templates and cherry on top --- a unique display typeface.

Wordmark

Colors / Gradients / Pairings

Gradient Glyph and solid Glyph

3-dimensional expression of the Glyph

The glyph as a Super Graphic, as a Signature, and as a Dynamic element

Graphic System - Gradient and Flat Pattern System and color applications

Iconography for business communications

Photography and Photo Treatments

Standard animation: Intro / Outro / Transitions

Display Typeface: Unit Sans and Unit Line

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