Facebook for Creators Identity

Coming off my experience of working on the Facebook Gaming identity, I was invited to take on the creation of the identity system and guidelines for Facebook for Creators. I was responsible for giving direction to the agency, socializing the work internally, creating key assets and templates and designing for the initial projects that leveraged this identity including the experience for Facebook's presence at VidCon and the launch of the Facebook for Creators website.

Guidelines created in collaboration with agency Character

Guidelines coming to life at an event (clockwise: invitation, venue environmental design at a California event, informational fold-open poster, interior images from a London event)

Landing page for Facebook for Creators event at VidCon 2019

Quarterly emails from Facebook for Creators

Branded Keynote Template

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