GGB: Creator Spotlight

As we launched Facebook Gaming, it became imperative to come up with an approach to "creator case study videos". Good Game Bro's (GGB's) video spotlight became the template for others to come. We determined to not go overly heavy-handed in giving these videos the "gaming flavor" but instead, opted to take fans and fellow aspiring gaming creators through the soulful journey of GGB. Visually, we kept the script tightly edited, added lightly playful transitions that pushed out previous scenes, added hints of the Gaming Blue and kept the energy up with our music choice. My colleague Rachel Gupta, a video producer in our team, was my chief ally in building this approach and bringing it to life.