Coolmax Campaign
Since I am from India originally, it was exciting for me to conceptualize a campaign for the South East Asian market when the Coolmax line of heat-retardant clothing was launched. I conceptualized the shoot, sold it to our asia business counterparts and was involved in every aspect of execution and design employing the assets. I used the images from the shoot to design a fold-out lookbook that was printed and used in the markets.