I conceptualized and helped execute this video celebrating the launch with the help of Chris Do, a fantastic motion graphics designer based out of LA
Champs-Élysée Launch
The launch of the first Levi’s store on the Champs-Élysée was a big landmark for the brand and I conceptualized the campaign and designed the marketing package for the launch. French and American artists like Pedro Winter and James Murphy collaborated to create special edition product sold exclusively at the Champs store, and gave artist talks at the event. Elements included a logo to signify the American-French alliance, an invitation to the launch event, an itinerary for visiting editors, a video announcement, packaging for special edition launch product and store signage.