Business Integrity Videos

The original brief for these videos was to turn a keynote deck into a video to make dry policy details more palatable for the audience. I saw this as a ripe opportunity to elevate the format to a more polished video asset through animation, which could be used for both webinars as well as on a scaled channels like our website. The video really came to life through detailed storyboarding, a remotely-produced voiceover recording session, creative reviews with cross-functional teams, and several rounds of refinement (including an animatic sequence to perfect the timing). We also built the series on a foundation of scalability, intentionally building in frames that could be recycled in the other two scripts, as well as in shorter cuts for social promotion. This project is truly a cross-functional creative success story that turned limited marketing resources during COVID into something that reflected our brand vision and passion for our audience. The reviews from marketing were enthusiastically positive, with appreciation for the craft involved in building this asset. Art Direction: Parul Sharma, Production: Rachel Gupta and Erin Frisbie, Illustrations: Vanita Torcato, Animation: David Sekiguchi, Copy: Margaret Blackstock.