A series of lively illustrations to promote ad monetization for game developers
Illustrating the problem of unintentional clicks and the drain on users' time
"Power to the publisher" slogan illustration
Upgrade notice to avoid pause in ad delivery
A series of related illustrations around the topic of Games Monetization
Cover illustration for Monetization Manager - a measurement tool for publishers
I designed an infographic that detailed findings from a research on myths and facts regarding in-game advertising and consumer perception regarding these ads. This infographic was used to persuade game developers to consider in-game advertising as a source of monetization beyond in-app purchases. This infographic was developed into an interactive landing page and promoted via a paid social campaign. The brand and site were impacted positively with 43K+ page views, an increase in time on page to 3:18 min vs. 2:03 min site average, 1750+ PDF downloads and 500 visits to the game research report landing page from the infographic landing page. The Facebook campaign associated with the infographic reached 2.1 M people and stronger positive sentiment for this content than the average post by the brand.
