Audience Network Brand Anthem
Audience Network is a complex business service. In art directing a brand anthem for the same, my objective was to give it a human face by highlighting what we had heard from our customers --- the publishers and developers who use it to build their businesses from humble origins to ambitious scale, create employment opportunities for others, and make a difference in the world. The setting for the video was a beautiful old letterpress shop in Brooklyn, harkening back to the roots of publishing. The script switched between English, French and Mandarin, reflecting the global nature of Audience Network and its users.