Audience Network 2017 Campaign
Audience Network was launched as a brand in the latter part of 2015 and the very first digital ad campaign for the young brand launched in 2017 under my direction in collaboration with our Boston-based agency Amp. The campaign relies on tongue-in-cheek visual analogies to convey rather complex topics around ad tech. The campaign was well-received by an international audience of media publishers and game developers spanning Asia, Europe and North America. Specific executions below are Facebook social posts and were surrounded by explanatory post text and CTAs. A moodboard I had prepared as a part of the brief to the agency is also featured below the actual posts, as are a set of posters that carried the same bold look and feel to our awareness events.