

Identity Design for an Imaginary Self-promotional Firm Business Card proportions: 16:9 Artistic and Movie Buff are two words randomly chosen from a list of words that describe me well. My assignment required me to create a self-promotional logo and a business system based on these words. I chose to create a word mark that referenced typography associated with the cinema industry and hand drew it to indicate my artistic nature. The business card is created in the proportion of 16:9, the ratio of the wide screen movie screens.