501 Editors Event
In 2013, Levi’s launched the 501 jeans in primary colorways. The launch event welcomed editors to the Haus of Strauss. I designed the invitation letter to the launch event in a gradient that encapsulated the colors of the jeans on one side, opened up to reveal the letter on the opposite side and a map of the places the editors would visit on a smaller card within. A simple tote bag mirrored the same design.